Branding/Marketing

A lifetime career in every aspect of branding and marketing, including creative, production and all media disciplines has provided Michael Sisti the skills and experience to consult in this diverse field with the highest levels of expertise. Sisti has provided services to every size company from multi-national corporations to single-owner startups. He has also worked as a C-Suite executive for Blue Cross Blue Shield, managing a $7 million budget and a staff of 25. Sisti has founded no less than 20 companies that range from marketing services to real estate investment to manufacturing. Here again, this diverse background allows him to provide counsel in all aspects of running and growing an entrepreneurial venture.

Sisti’s career has produced an unusual number of awards, citations and recognition, but more importantly have been the far better than average results generated for his clients. In recent years, he has specialized in providing services to smaller clients with lesser budgets to help them compete successfully with larger, better financed opponents.

TV Commercials

Below is a national award-winning TV campaign produced for Blue Cross & Blue Shield of Rhode Island. The Public Service commercial included in the reel was part of a smoking cessation program targeted to teenagers. It was a finalist for the permanent collection of the Museum of Modern Art.

 
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Portfolio