The Failure Myth

Front CoverThe Failure Myth

A guide to diffusing the fear that stifles success

“Important Read. Every successful entrepreneur needs this perspective.”

Art Buckland – “Entrepreneur of the Year” (NASDAQ, Ernst & Young, USA Today, Sprint, others)

Whether you’re an entrepreneur, a corporate manager or 
an individual facing a difficult choice, the fear of failure 
plays a critical role in your decision. Understanding failure 
and its implications, both positive and negative, will help 
you make the right decision. After all, the most damaging failure of all occurs when you refuse to take a risk.

This book is the result of Michael A. Sisti’s experience gained from a forty-year career serving both entrepreneurial and corporate clients, plus his extensive research on why small businesses fail and why they succeed.